Is it time for matcha to stop being considered a trend and start being honored as a classic? - The Boston Globe
Magno got into matcha in 2019, when it was gaining popularity in her college community. She said that while it was popular then, it’s everywhere now.“I definitely think there’s such a big community of matcha lovers out there, especially in Boston,” said Leah Magno, a Boston native and social media influencer. “I think it’s booming more than ever.” Every few months, a coffee shop or influencer goes viral for a trendy take on matcha that sends people into a frenzy to get their hands on the finely...